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I paid a visit to the E-commerce Berlin Expo and one of the most fascinating speakers was Dr. Anamika Datta, she was explaining how you can use the purchase intent to increase sales on your platform either way it was Fashion, Jewelery, Beauty or any category.
A quick introduction of our speaker Dr. Anamika Datta, Dr. Anamika Datta Stark is a Senior Product Manager at Zalando with six years of professional experience working in and leading product teams across India and Germany. She is also currently a Senior Product Consultant at Alison Publishing. She has worked in Consumer Products, Enterprise Products as well as B2B across industries like Fashion eCommerce, Real Estate, Education, and Medical Tech launching products and services, designing product solutions for business needs, and leading discovery for new markets launch.
What purchase intent means?
The ability to determine a consumer’s intent to purchase can be evaluated through the analysis of past data. By leveraging variables like demographic details, website engagement metrics, email interactivity and previous purchases made by an individual we are able to assess their likelihood of making future purchases in order to increase conversion rates.
in the conference Dr. Anamika Datta Emphasis on the importance of studying the customer background and everything related to their social live which affect their decision of purchase.
With the aim of providing our customers with a tailored shopping experience, Dr. Anamika Datta have researched the impact of astrological on the buying behaviour of jewellery in india for Amazon jewellery category.
Which prove that individual personalities should be taken into account when making decisions about what clothes and jewels are suitable for each customer’s lifestyle.
To this end, they have created different landing pages specific to casual wear, classic ensembles and sporty styles on Flipkart.com!
How can we impliment intent in our product page?
To ensure our product page is geared towards customer satisfaction, we must start the journey on our landing page. By refining and improving their experience in store, customers will have an enjoyable time while shopping with us!
What does it mean customer experience in an online store?
When customers enter our online store they come with high hopes of finding the perfect addition to their closet – a piece that perfectly matches their distinctive style.
With so many options available out there, what sets us apart from other brands?
We strive to make sure each customer leaves our site feeling like they’ve just found exactly what’s been missing in their wardrobe!
right is the formula of matching the style.
Let’s have an online shop as an example and let’s study it and apply what our Dr. Anamika Datta stated in the conference.
I made this search query randomly “pullover bio baumwolle herren kaufen”
this is the resul i got from Google and i choosed randomly, my example will be ESPRIT
Let’s start diggin down.
What can i change to acheive purchase intent in my online store?
We have this product page of a pullover:
Long sleeve
Multi color
Multi size
Simple product page but it’s missing our purchase intent, what can we do to improve it? Based on Dr. Anamika Datta Make fashion your canvas with a wardrobe that expresses you and reflects every part of who you are.
Feel at home while looking as stylish outdoors as indoors – wherever life takes you, imbue it with chic style!
We can consider this look as Casual Style in Fashion but as we can see the product picture contain more than our pullover but also 2 other product a sneaker 👟 and a pants.
Our brand offers a casual style that is featured on the homepage, leading customers to our product page. This section not only features pullovers but also additional items in an aesthetic environment featuring more than just gray backgrounds.
Will it make a difference?
Shop the look
By connecting our product to engaging styles, we foster a brand philosophy that helps direct customers towards purchase decisions.
This heightened level of engagement drives organic sales and increases conversion rates.
Slide from the presentation will be shared in the future.
